Established in 1863, Politecnico di Milano is the largest technical university in Italy and the oldest in Milan. It specialises in design and architecture, and has also established a positive reputation for its proficiency in engineering.
Amongst elegant Italian surroundings, students have easy access to the fashion and artistic metropolis of Milan – a crux of creativity to inspire their designs. Bathed in glorious sunshine for the majority of the year, the city is home to an astounding cathedral, an extensive cultural milieu and world-class cuisine. It has a vast transport network – including three international airports – and, despite its urban setting, Milan has many regional parks.
The university’s seven campuses are spread across northern Italy: the main two in Milan, with the other five in the Lombardy and Emilia Romagna regions. It has four Schools: Architecture, Urban Planning, Construction and Engineering (on the Milano Bovisa, Milano Leonardo, Lecco, Mantova and Piacenza campuses); Design (Milano Bovisa); Civil, Environmental and Land Management Engineering (Milano Leonardo, Como and Lecco); and Industrial and Information Engineering (Milano Bovisa, Milano Leonardo, Como, Cremona, Lecco and Piacenza). The Schools are geared towards education while the 12 Departments are focused on research. The majority of its undergraduate or ‘Laurea’ courses are three years long, with part of the third year spent on work experience.
Over 100 different nationalities study at the university and it offers programmes taught through English. Among its most famous alumni are fashion designer Gianfranco Ferré; architect Giò Ponti; and chemist Giulio Natta, who studied chemical engineering there and was awarded the Nobel Prize in Chemistry in 1963.
Representatives on Board & Executive Committee
Ferruccio Resta is Rector of the Politecnico di Milano and President of the CRUI (Conference of Italian University Rectors). In 2019, he was appointed Commander of the Italian Republic by President Sergio Mattarella. Born in 1968, Resta completed his undergraduate degree in Mechanical Engineering at the Politecnico di Milano in 1992, where he then got his Ph.D. His academic career led him to become Full Professor of Applied Mechanics in 2004. In 2007, he was appointed Head of the Department of Mechanics, and later on, in 2011, he became Delegate for Technology Transfer, a strategic role involved in corporate relations. In 2017, he became Rector of the Politecnico di Milano, the top technical university in Italy and one of the top twenty in Europe in its three fields of study and research: architecture, design and engineering. Resta has authored over 240 publications and holds 7 international patents. In the industrial community and in Italy’s social fabric, Ferruccio Resta holds various positions. He is a member of the Board of Directors of Leonardo SpA, Allianz SpA, the Veneranda Fabbrica del Duomo and the Fondazione Silvio Tronchetti Provera. He is on the Advisory Board of NextChem-Tecnimont, the Board of Directors of SIAM (Society for the Promotion of Arts and Trades) and the Committee of Gua- rantors of the Fondazione Collegio delle Università Milanesi. He is also an Expert Member of the Technical Mission Structure at the Ministry of Infrastructure and Transport.
Vice Rector for China, Politecnico di Milano
Executive Committee member, Global MOOC Alliance
Full Professor of Strategy and Marketing at Politecnico di Milano. He has recently published the book “Biomarketing” by Egea.
He is also Vice-Rector for China. Since 2016 he is member of the Board of Trustee of TongJi University. On 2015, he received the “China-Italy Science Technology Innovation Cooperation Contribution Award” by Ministry of Science and Technology of PRC and Ministry of Education and Research of Italian Republic for his outstanding contribution to bilateral innovation and cooperation. From 2013 to 2019 he was member of the Board of Directors of MIP Graduate School of Business. From 2003 to 2010 he served as strategic advisor of the Ministry of Interior of the Italian Government.
He is expert in business strategies and marketing. Over the last 15 years, his studies have been devoted to the analysis of the impact of ICTs on marketing and branding strategies in a global world. He paid a specific attention to the following topics: design and management of valuable experiences for the end-market and Marketing 2.0. He chairs Research Labs aimed at investigating changes taking place in the relationship between a company and its market and public institutions and their target audience. Accordingly, he is the scientific director of the following research Labs: Multichannel Marketing, Internet Media, Omnichannel Customer Experience and e-Government and Political Web Reputation.
He advises several multinational companies in the multichannel marketing field and he has been the scientific director and/or senior adviser of several projects aimed at supporting the deployment of effective branding strategies in Chinese companies.
He is the author of several books and articles, published in international scientific journals, some of which have been awarded as the best essays of the year.
He is commentator of TG1 (RAI), TG2 (RAI), RaiNews24 (RAI), SkyTg24, Bloomberg TV, France Press, Corriere della Sera, Il Sole 24 Ore, Radio24 and Class CNBC.